The Medical University of Vienna has once again been honoured with the prestigious Superbrands Austria Award. The expert jury recognised the Medical University of Vienna as an important brand that is valued by the public.
In recent years, the "MedUni Vienna" brand has become firmly anchored in the public’s perception and is recognised as a strong brand. This is due, among other things, to the logo, the website, an emotional visual language and a uniform overall appearance as part of the corporate design. As a result, the coherent image of the MedUni Vienna brand is clearly perceived by the public and categorised by experts as one of Austria’s leading brands.
In collaboration with the market research institute Gfk Austria, consumers in Austria were first asked about their favourite brands. The independent expert panel of the Superbrands Brand Council then assessed the brands surveyed and selected them as Superbrands.
About Superbrands International
Superbrands are brands that have built up a very good image in the respective market segment or in the market as a whole and offer the public concrete or at least perceptible advantages compared to their competitors. The Superbrands programme was introduced in the UK around 30 years ago by marketing and communications experts. It has two aims: To spotlight exceptionally strong brands and also to provide a strong role model for other market players to learn from for their own brand. Since then, the programme has expanded worldwide. The Superbrand award now exists in 90 countries across five continents.
